Employee Relation - disciplinary & grievance procedures Outline

Employee Relation - disciplinary & grievance procedures - Outline Example Such a procedure enables the employees to have a formal means of complaint about their terms and conditions, working environment, and related issues. Just like grievance procedure, disciplinary action is also meant to resolve issues that are deemed to be in violation of the organisation’s code of conduct in order to improve their performance. If such issues are unresolved, they may lead to conflicts among the members of the organisation and these are counterproductive. Therefore, the role of the disciplinary and grievances procedure is to set the benchmarks that can guide the behaviour of the members in an organisation. Hawkins (1979) posits to the effect that these procedures in an organisation are meant to influence the behaviour of management, employees and trade union representatives in a defined situation to abide by a certain code of conduct. In short, the main purpose of procedures is to have an agreed set of rules which can be used to channel any discussion with regards to issues reflecting discontent through appropriate mechanisms towards finding a resolution. In most cases, matters pertaining to disciplinary and grievance issues are expected to be resolved informally at lower levels in an organisation. However, it must be noted that these procedures are hierarchical in nature. Such issues are first dealt with by the line manager. If the matter has not been resolved, then mediation is considered as a viable option. If there is no solution in sight to the contentious issues, then the matter is raised formally through the disciplinary and grievance procedures for consideration by the top management. Such procedures have been designed in a way to delineate a proper channel that can be followed by a complainant to have his or her issue solved in a formal way. Likewise, every organisation is structured in a particular way and this structure helps to shape the behaviour as

Short story analiysis- Hills Like White Elephants,by Ernest Hemingway Essay

Short story analiysis- Hills Like White Elephants,by Ernest Hemingway - Essay Example On this side there was no shade and no trees...It was very hot and the express from Barcelona would come in forty minutes†(Hemingway). The imagery of this hot and humid setting creates the idea of a large expanse with nowhere to run or hide from the heat. This creates a feeling of uneasiness, discomfort, and even slight claustrophobia for both the reader and the characters. Additionally, the hills are introduced here which proves to be an important point later on in the story. The hills are not only apart of the imagery that occurs within the story, but also are an important symbol as well. The female character, referred to as Jig, notices these hills: They were white in the sun and the country was brown and dry. ‘They look like white elephants,’ she said†(Hemingway). The hills come to symbolize the ultimate issue that lies between the man and woman within the story. It is inferred that the woman is pregnant and that the man is taking her to get an abortion. The hills are a symbol of this conflict. The female character brings up the hills and how they look like white elephants; however, later on in the story, she changes her tune about them: ‘They’re lovely hills,’ she said. ‘They don’t really look like white elephants. I just meant the colouring of their skin through the trees’†(Hemingway). Ultimately, these comments about the hills are symbolic of the female’s feelings about the abo rtion. With her first comment about the hills, it appears that she is not really in control of her life, simply making observations as life passes her by. However, when she takes back this comment about the hills at the end, it represents the doubts that she is having about having this abortion and represents her desire to ponder her options, instead of acting hastily. The alcohol is also an important symbol within the story. Both the male

Benefits of Systems Thinking

Benefits of Systems Thinking INTRODUCTION Systems thinking is a well organised approach of understanding the dynamic relationship between components of a system, so that we can make better choices and avoid unintentional consequences. It’s a conceptual framework for problem-solving which understands and considers the problems in their entirety (Hall, 1999 and Senge 1990). In other words, it can be defined as a view which looks at the ‘system as a whole’ first with its fit and relationship to external environment being a primary concern as compared to the constituent elements that make up the system (Morgan, 2005). It can be used to understand how systems work and how individuals can deal with them, while looking for patterns of interaction and underlying structures which shapes the systems behaviour. As system is a combination of several parts people who understand systems thinking keep one eye on the big picture (i.e. system as a whole) and one on the detail (i.e. constituent’s components), as the y recognise that problem in one part of the system can impact other parts and forces patterns of behaviour in the system that lead to crisis (Morgan 2005). Systems view is a way of positioning and looking into an organisational or systems issue where system boundaries are to be set to determine what parts are contained inside the system and what parts are considered external environment. The environment will certainly influence the problem solving capabilities of the system, but it’s not the part of the whole system (Ackoff, 1971). Outcomes will depend heavily on how a system is defined because system thinking investigates relationships between various parts of the system and its external environment (Montano et. al, 2001). ADOPTION OF SYSTEMS THINKING A number of methods, tools and principles cover the concept of systems thinking with a common goal of understanding relationships within the system, as systems thinking works on the hypothesis that there are certain evolving properties of systems that do not exist when systems are disintegrated into individual parts. For example consider a driver who is constantly hitting red lights on the road. If the driver is only noticing one part of the system i.e. red lights, then he will simply decide to speed up to in-order to make the next light before it turns to red. But, if he considers other parts of the system i.e. his car, condition of the road, driving style and the distance between two lights, he will notice that every time he tries to speedup to make a light, it changes to red. His speed is tripping the lights to force him to drive slower. So if he is observing this pattern, he can simply reduce his speed to drive thorough all green lights. In systems view, the focus spreads in a variety of different directions compared to the conventional linear style of thinking. It focuses on processes, patterns and relationships and their flow and movement and puts much emphasis on understanding the effects of the interactions in the system as opposed to putting efforts to predict the outcomes (Morgan, 2005). It’s argued that the emphasis on systems view should begin when a project is started and should continue till the final lessons have been learnt even after completion (Stewart and Fortune, 1995). Advantages of Systems Thinking Adopting a view of system thinking can complement conventional styles of research in projects in certain ways: It suggests different levels of analysis and synthesis for different kinds of problems, ranging from the simple activity levels to the more complex hierarchical levels. Systems thinking complements reductionism (the principle that everything can be reduced to its individual parts), analytical analysis (breaking down a system to its smallest components), cause and effect thinking (environment-independent, linear but without feedback loops, closed and defined boundaries), complete determinism (illusion of control) with complexity (a sub-system of larger network), blended structure (explaining the whole system in terms of functions and inter-relationship between parts), circular contributing effects (explaining external environmental influences, performance and feedback) and belief in uncertainty which leads to probabilistic thinking (Schiuma et.al, 2012). It provides a conceptual framework which utilizes different theories, tools and techniques like the Soft Systems Methodology (SSM), which helps in constructing a holistic, reliant perspective and practise aimed at disclosing the relationships characterizing a system (Joham et al., 2009 and Pourdehnad, 2007). Such approaches use a non-linear model where different elements are connected through cyclical rather linear cause-and-effect chains. This shows how a system is structured and also shows the nature of interactions among components of the system, which helps in understanding the behavioural patterns characterizing the system under investigation (Schiuma et.al, 2012). Having a reductionist thinking tends to push the project towards a closed systems view of the environmental i.e. the different phenomenon could be explained as individual and isolated events, which shows that the system and the context are separate, deterministic and predictable. In addition, the casual relationship between different elements is linear in the sense that A affects B which affects B, so such a approach can be used as a process or procedure to track and access results and performance on a operational level rather than on a broader system level. Project managers can use systems thinking to assist them in the scoping of a project where the project and its relationship to the environment are examined to underline potential risk areas and also to look at the project performance and thus to facilitate organizational learning (Stewart and Fortune, 1995). Disadvantages of Systems Thinking Although adoption of systems thinking/view is beneficial in some aspects while executing consulting projects, there are still certain problems which are associated with this approach. Some of them are as follow: Concept of systems thinking totally ignores or much worse destroys the most important aspects of human systems, for e.g. the interconnections or inter-relationships amongst and between the constituent sub-systems (Morgan, 2005). The project and its sub-tasks are totally ignored. Reductionism is no longer appropriate for dynamic projects which comprises of mostly human activities. It encourages fragmentation and isolation of the project which causes undue concern with the individual project activities or sub-systems. This method is makes us smart in micro-level thinking with regard to projects whereas on the other hand it’s allowing us to be dumb on the macro-level analysis. Under this thinking the project management loses the capability of making sense of how and why things work in a certain patter/manner. Reductionism can’t be implemented in every project. It tries to deal with the issues of the project one at a time, which leads to the problem of backing up which make things much worse. Also it is not helpful in dealing with multiple or delayed causality, as it is leading us to the simplistic way of thinking where individuals instead of focusing on the core problem focus on ‘either-or’ choices and blame mentality (Morgan, 2005). The simple approach to cause and effect can’t be implemented in consulting projects with high level of complexity, as it can’t keep up with the complexity of the project. As systems thinking focus on dealing with symptoms of the problem, interventions aimed at fixing things can end up sometimes making things better in the short run but worse in the long term. The over-reliance on reductionism will create an imaginary environment in which individuals think that prediction and control are the usable approaches to deal with complex projects. Endless varieties of tools and frameworks would be applied to ensure project success and when all such things fail they will try to explain the causes of system failure using the reductionist explanations of personal failure, resistance to change etc. So, the cycle goes on repeating itself and people, organisations get trapped into fixes which are doomed to fail. Having a systems perspective enables the project to exert control over people and its processes. But such a view tends to act against innovation and adaptation which are fundamental qualities for long-term effectiveness. Adopting a systems view can threatens some of the established policies and procedures in managing consulting projects, for e.g. in areas like monitoring and evaluation, performance management and assessment. Most of the practitioners have doubted its operational use, as it has not provided specific answers to the cases when the system has encountered problems. Some of its ideas such as emergence can be unattractive with project management teams, who are constantly under pressure to give results in short run. Systems view can also have a disengaging effect on people and organisations that are used to a structured system where projects are planned and targets are met. So, adopting a system thinking view can increase the effect of uncertainty in project consulting and management rather than reducing it. System thinking can also be demanding in terms of intellectual resources as it requires multi-disciplinary approaches to handle wide range of issues and patterns. It requires a significant investment in terms of skills, organisational structure where people are trained across a series of interrelated issues to make systems thinking work, because if they give up on the practise of systems views they will probably get back to much easier conventional approaches (Morgan, 2005). Conclusion The implications of systems thinking can be far reaching as it’s not clear how it will fit with other methods of analyzing situations. Questions will be asked about its contribution to monitoring and evaluation as the some of the sub-systems may be inadequate in generating data needed for analysis which leads to reluctance in trusting the conclusions (Morgan, 2005). Though it’s best in synthesis, it needs help in terms of practical analysis, so the question arises that can it supplement present methods of doing things or does it have to replace them in some way? In conclusion, adopting a systems view can contribute in planning and controlling the complexity and uncertainty by embedding flexibility in consulting activities. When implemented and aligned properly, systems view can alleviate the flaws present in the existing frameworks to produce a more general framework which includes both prescriptive and descriptive elements (Montano et. al, 2001). Also, it facilitates the links between project management initiatives and the strategic goals and objectives of an organisation helping in maintain a clear vision of what is being done and why it is being done (Ackoff and Emery, 1972).

Comparison of Masaccios The Holy Trinity and Grunewalds The Isenheim

Comparison of Masaccio's The Holy Trinity and Grunewald's The Isenheim Altarpiece The Holy Trinity by Masaccio was a painting done in approximately 1428. It is a superb example of Masaccio's use of space and perspective. It consists of two levels of unequal height. Christ is represented on the top half, in a coffered, barrel-vaulted chapel. On one side of him is the Virgin Mary, and on the other, St. John. Christ himself is supported by God the Father, and the Dove of the Holy Spirit rests on Christ's halo. In front of the pilasters that enframe the chapel kneel the donors (husband and wife). Underneath the altar (a masonry insert in the painted composition) is a tomb. Inside the tomb is a skeleton, which may represent Adam. The vanishing point is at the center of the masonry altar, because this is the eye level of the spectator, who looks up at the Trinity and down at the tomb. The vanishing point, five feet above the floor level, pulls both views together. By doing this, an illusion of an actual structure is created. The interior volume of this 'structure' is an extension of the space that the person looking at the work is standing in. The adjustment of the spectator to the pictured space is one of the first steps in the development of illusionistic painting. Illusionistic painting fascinated many artists of the Renaissance and Baroque periods. The proportions in this painting are so numerically exact that one can actually calculate the numerical dimensions of the chapel in the background. The span of the painted vault is seven feet, and the depth is nine feet. "Thus, he achieves not only successful illusion, but a rational, metrical coherence that, by maintaining the ... ... wearing a small robe around his waist. The other forms are depicted superbly. Their bodies are not lost behind the drapery which they wear, yet they are not seen exactly either. The folds are more delicate, which create a calmer mood. (Christ's description was already given). The forms are three dimensional, and also have weight. They clearly take up space, and where they are is clearly defined. As in The Holy Trinity, the composition is generally symmetrical, centered around the body of Christ. It is a frightful composition, because of the events taking place. Expression is shown on all of the figures, who grieve Christ's death. Overall, the two works are very similar. Masaccio, however, was more interested in the mathematical aspects of painting than Grunewald. Both works are superb, and have their own distinct qualities.

Kierkegaard Theory Essay

1. Do you approve of Kierkegaard’s father teaching technique? Explain. Are there similarities between his techniques and virtual reality? Are there differences? Yes, I do approve of Kierkegaard’s teaching technique. Basically Kierkegaard and his father were always having intellectual and emotional conversation wherever they were heading to. I feel that it is a form of simulation for Kierkegaard to get himself involved with God. It makes one feel that no matter where we are, we should always put a leap of faith in God because he is always there for us. So how is it useful? Such teaching will enable kids to grow up to be more innovative and creative. It is the process of turning something non-visual or non-sensory into concrete concepts in our minds. That conversion is crucial for a child’s development. It allows a child to take an abstract concept, like â€Å"democracy† and turn it into real-world things. Schools often teach concepts, and they assume children will naturally create accurate, real-world images in their heads. But they were never taught how to imagine something. Therefore the importance of such teaching produce visionary that may lead to a better future, a better world. For example: politicians and scientists. Yes, there are similarity and difference with his techniques and virtual reality. By definition, virtual reality is an artificial environment which is experienced through sensory stimuli (as sights and sounds) provided by a computer and in which one’s actions partially determine what happens in the environment. The similarity is they both allow people to imagine and picture themselves in the virtual environment and feel it. Gamers enjoy the sensation and â€Å"real-life† battles between monster and them. Similarly, we, who believe in God, enjoy the sensation of knowing that he is by our side. But the difference is virtual reality relies on computers or technology to aid us in producing the images while Kierkegaard’s father chose to describe every fine details and made use of the functionality of brain to imagine the description. Not to forget, everyone think differently, so the projection in the mind would be different from one another. 2. Whom do you think Kierkegaard identifies most with: the friend who doesn’t want to choose or Williams? Or perhaps both? I think that Kierkegaard identifies himself as the friend the most. The friend said: â€Å"Get married, and you’ll regret it. Don’t get married and you’ll regret it.† He is part of what he believes it. Kierkegaard believes that subjectivity is the truth. Either if Kierkegaard should get married or not, he would not know until he finds out himself. There is no objective truth in life, only personal truth which varies for each individual. William said about being refrained from choosing because others have chosen for him. This contradicts to what he said about becoming authentic. A person does not accomplish anything unless he or she accomplishes it by themselves, by making the experience their own. If a person chose not to choose what they want, they will never achieve selfhood and become a true human. 3. Compare the second excerpt with Sartre’s theory of the existential choice. Sartre’s theory of the existential choice believes that everyone always have a choice. Even if we do not choose, we actually made a choice of not choosing. There is always a part of us that we know we are not animals or inert things which allows us to make a choice simply because we know about our own existence and morality. In the second excerpt, it is obvious that Williams’s theory clashed with Sartre’s. By accepting the fact that he has been refrained from choosing, that is his choice of choosing to believe in what others say. Despite, Sartre’s theory does not believe in God, both Kierkegaard and Sartre believe that we should all make our own choices instead of letting them decide our fate. We are who we are only if we make our own choices.

The Biblical Perspective Of Marriage - 851 Words

Marriage is discussed on 47 different occasions within the NIV Bible. The word marry is used 48 times throughout the NIV. The majority of these words are used in the Old Testament in Leviticus where God’s clear and concise instructions were given to the Hebrew people about what was deemed unclean and what was to be done to be clean. An individual must look beyond the scriptures that merely state the word marriage in order to gain a greater understanding of what the biblical perspective is on marriage. The biblical perspective of marriage calls for a special lifelong emotional and physical unity between two individuals whose relationship, above all else, gives priority to a relationship with God. In the book of Genesis not only do we learn the creation story of the world and man, we learn the creation story of community and relationship. God created man to be in relationship with Him, then He created woman to be in relationship with man. Adam had no suitable helper therefore from man God created woman. Genesis 2:24 states, â€Å"That is why a man leaves his father and mother and is united to his wife, and they become one flesh† (NIV). From the first day of our creation we were created to have a desire to commune with God and with others, therefore, men and women are naturally drawn to each other with the desire for a relationship. According to the biblical perspective the first relationship created is with God. Therefore the first priority in the marital relationship need toShow MoreRelatedThe Relationship Between Biblical Teaching and Ethical Behaviour1023 Words   |  5 PagesThe Relationship Between Biblical Teaching and Ethical Behaviour All Christians share the belief that the Bible is divinely inspired. We all turn to it to be challenged and inspired by it, and to expose ourselves to the divine perspective. For the church the Bible is normative. That is to say the church places itself under the authority of scripture. The Biblical definition of ethics is connected with doctrine and they are not offered apart from a set of guidelines and Read MoreContemporary Perspectives On Human Sexuality Essay1334 Words   |  6 Pagesare various perspective on human sexuality. As seen throughout time, human sexuality has taken several routes and has brought about a different perspective and beliefs on human sexuality. This difference is associated with the consequences man received during the Fall. The definition of authentic sexuality is viewed in several ways through a spectrum that includes theological perspective and contemporary society’s perspective. These perspective have affected one’s current perspective and beliefsRead MoreMoral Relativism And The Biblical Worldview Of What Is Right And Wrong950 Words   |  4 PagesMoral relativism is the philosophy that moral or ethical propositions do not represent moral truths, but are effected by the environment in person’s life. Christians have a worldview that believes otherwise based o n the biblical worldview of what is right and wrong proposed by James Sire. Issues that are ethically questionable but not specifically banned in Leviticus, or in the Bible in general, such as gambling, drinking alcohol, and divorce are examples of how even seemingly unclear topics areRead MoreContemporary Perspectives On Human Sexuality Essay1338 Words   |  6 Pagesare various perspectives on human sexuality. As seen throughout time, human sexuality has taken several routes and has brought about different perspectives and beliefs about human sexuality. This difference is associated with the consequences man received during the Fall. The definition of authentic sexuality is viewed in several ways through a spectrum that includes theological perspective and contemporary society’s perspective. These perspectives have affected one’s current perspective and beliefsRead MoreThe Value of Marriage and Divorce in Society vs. Biblical Times957 Words   |  4 Pages The Value of Marriage and Divorce in Society Vs. Biblical times The scriptural definition of marriage in the bible is â€Å"A holy covenant before God, which can also be an eternal relationship between a man and a woman.† (KJV) This simple definition is believed to be a controversial meaning in Biblical scripture. The dictionary definition of marriage from www.merriam-webster.com states that â€Å"Marriage is the state if being united to a person of the opposite gender/sex in a consensual and contractualRead MoreTheme Of Feminism In Jane Eyre1733 Words   |  7 PagesEyre that she coined the term â€Å"biblical feminism† to simultaneously refer to these two themes. Brontà « wrote the novel in a time where radical feminist Protestantism was increasingly explored, and Griesinger’s overarching view is that Brontà « intended to illustrate that women of faith, like Jane, â€Å"are not disempowered but find strength to obey God even if it means going against social and literary norms and conventional morality† (Griesing er 32). Griesinger’s perspective, supported through Jane’s relationshipsRead MoreAnnotated Bibliography On Family Therapy1629 Words   |  7 Pagesprofessional in practice. The Biblical principles are nondenominational and can also be introduced to the needs of others in multicultural environment. The information is reliable for both the young and the matured. The purpose of the book titled, The Family: A Christian Perspective on the Contemporary Home, by Jack O. Balswick and Judith K. Balswick comprise of various approaches in biblical, theological, cultural, and sociological perspectives. The author focus is strictlyRead MoreDifferent Philosophies That People Believe1634 Words   |  7 Pagesbeliefs that we hold, whether we realize it or not, that shapes our view of and for the world. Everyone has a worldview. The question is not whether one has a worldview but which one has.† 1 Here is the definition of a biblical worldview rather than just a worldview: â€Å"A biblical worldview is based on the infallible word of God. When you believe the Bible is entirely true, then you allow it to be the foundation of everything you do.† 2 As Christians those should have different worldviews thenRead MoreBiblical Worldview Of The Bible894 Words   |  4 PagesWhat is a Biblical worldview and how does it compare to other worldviews? These are some of the most important questions every Christian should ask. Just because someone believes in God, their perspective of the world around them may be no different than someone who does not believe in God. The key a Biblical worldview is to study the Holy Bible. A Biblical worldview is a system of personal beliefs and values based solely on the Word of God. The Bible serves as a plumb line of truth throughRead MoreBiblical Worldview Essay : Romans 1197 Words   |  5 PagesBiblical Worldview Essay One of most pivotal Pauline letters, Romans, is the culmination of Paul’s thoughts, convictions, and doctrinal teachings. It is therefore full of truth and wisdom pertaining to a biblical worldview on the topics of the natural world, human identity, human relationships, and culture. By examining these scriptures, revealed to Paul by the Lord, a greater understanding of a biblical perspective on these topics can be gained. Natural World Established in the very beginning

A History of Product Placement in Film and Television

A History of Product Placement in Film and Television Peter Rush Product placement in the marketing world has become more and more evident in the past few decades. More specifically, product placement in the movie industry has been one of the most successful ways to advertise products. Oftentimes, products are associated with a film, or vice versa. Such is the case with Reese’s Pieces candies and Stephen Spielberg’s film, â€Å"E.T†. While it is a very expensive way of companies to advertise their brands, it is one that pays off immensely if executed properly. Although it seems as if product placement in film and television is a relatively new way of marketing products to the public, it has been around as early as the late†¦show more content†¦But although some of the Edison films were obvious offers of products and services, product placements as subtle efforts to influence audience attitude and behavior became a specialty of Edisons. His catalog listed hundreds of travelogues, such as trips to the Far Wes t, Niagara Falls, and Hawaii, along with dozens of railroad films. The business of product placement had begun. In the United States, cinematic art and business intertwined in the 1910s and 1920s as manufacturers and government-distributed advertising films that combined drama and commerce to the small-town circuit. Producers of these films included International Harvester, the U.S. Department of Agriculture, and the YMCA. From 1914 to 1921, Ford Motor Company created a series of newsreels titled Ford Animated Weekly and Ford Educational Weekly. A typical serial included Model T races and news footage that sometimes incorporated Henry Ford meeting with government officials. These advertising films were distributed at low cost to exhibitors and found an early approval in small towns, with Ford claiming a viewership of 3 million per week (Journal of Broadcasting and Electronic Media, 2006). Not only did the product placement within the movie help to reimburse both parties of the agre ement, but the American films initiated a worldwide trade in American products as well.Show MoreRelatedMarketing Strategy Of Marketing And Marketing1705 Words   |  7 Pagescreates the clover strategy of marketing, which is integrating products or brands into entertainment programs. â€Å"Product placement--also known as product brand placement, in-program sponsoring, branded entertainment, or product integration--is a marketing practice in advertising and promotion wherein a brand name, product, package, signage, or other trademark merchandise is inserted into and used contextually in a motion picture, television, or other media vehicle for commercial purposes â€Å"(Williams,Read MoreThis essay explores the mutually beneficial commercial collaborations between the tobacco companies1700 Words   |  7 PagesPublic health efforts to eliminate smoking from films accessible to youth have been countered by defenders of the status quo, who associate tobacco imagery in â€Å"classi c† movies with artistry and nostalgia. Both the entertainment and tobacco industries recognised the high value of promotion of tobacco through entertainment media. Each company hired aggressive product placement firms to represent its interests in Hollywood. These firms placed products and tobacco signage in positive situations thatRead MoreA Brief History of the Film Industry1268 Words   |  5 PagesFilm industry is a group of factors that lead to moviemaking. The first idea of film was a picture, moreover pictures that moving in a certain way to look like a movie. The French Lumiere Brothers are the first hand of making the new modern film industry. In the beginning the films were with no technology, its lack of sound and colors, and it’s only for seconds. Then in the beginning of 1900c the narratives came to the movies and it developed to be recorded onto plastic film and shown by a movieRead MoreProduct Placement10682 Words   |  43 PagesProduct placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting Cable reported, Two thirds of advertisers employ branded entertainment—product placement—with the vast majorityRead MoreMovie Analysis : I Love Lucy991 Words   |  4 PagesOn Monday, January 19, 1953, I Love Lucy made history. It was the night Americas favorite Hollywood couple Lucille Ball and Desi Arnaz gave birth to their second child. But, it was also the night Americas favorite fictional couple, Lucy and Ricky Ricardo, were giving birth to their first on the CBS hit, I Love Lucy. The show, already living in its reign as the number one show on American television, managed to receive forty-four million views on the episode, â€Å"Lucy Goes to the Hospital,† making itRead MoreThe Effects Of Advertising On Our Daily Lives1614 Words   |  7 Pagesâ€Å"Explain the evolution of advertising in television, from its early days until now. Feel free to bring movies into the conversation when you discuss product placement and product integration† The definition of advertising is â€Å"the act or practice of calling public attention to one s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.† (Dictionary.com, 2016). Advertising has a great effect on our daily lives. TheRead MoreProduct Placement10670 Words   |  43 PagesProduct placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting Cable reported, Two thirds of advertisers employ branded entertainment—product placement—with the vast majorityRead MoreCovert Advertising3464 Words   |  14 Pagessome excellent examples of movies with covert advertising. Brands such as Coca Cola, ICICI Bank, Domino’s, Nokia, Aston Martin and Suzuki have placed themselves in these movies. Nowadays, these tactics are common in most of the films. Some very well managed product placements appear to be quiet natural, if not logical. But some seem to be badly inspired by a commercial spin-off, with all the negative consequences it may generate on the audience. Take for instance, the Hollywood flick, ‘What WomenRead MoreLaunching the Bmw Z3 Roadster1583 Words   |  7 Pagessuccessful first phase launch of this new drop top beauty. The Z3 was introduced as a 1996 model year vehicle, shortly after being featured in the James Bond movie, Golden Eye. At that time Karen Sortito created the BMW campaign for the film Golden Eye. Afterwards, while the film was number one at the box office, sales of the car spiked. It focuses on the customers and how they suddenly picked up the marketing cues and stories depicted by the various promotional parties that were led by James McDowell, BMWRead MoreWalt Disney Company Is Worth Investing1348 Words   |  6 Pagescompanies in the world, The Walt Disney Company includes all aspects of American entertainment, including animation, music, production, and theme parks. Founded in 1923 by brothers Walt and Roy O. Disney, the business has grown from silent animations films to diversify into all aspects of the entertainment industry, primarily focusing on all interests of the typical American family. The company, since its founding, has proved to be a worthy investment on all standings. Its constant production of imaginative